We recently put together a little piece for those who are weighing up the pros and cons of online estate agents, with a direct comparison of Purple Bricks’ services and charges with those of I Am the Agent. If you missed it, here’s the link.


The little comparison table is included here again, as it’s a great way for you to quickly check out prices across the board and see where you are getting best value for your hard-earned money when selling your house online.


Let’s look at Yopa. If you’re selling a property in London, Yopa charges an upfront fee of £1,140 for six months of marketing, while properties outside London are charged £780 for the same period. That works out at £190 per month in London and £130 per month outside London. At I Am The Agent, our Professional Package costs just £695 upfront, wherever you live, and includes three months of marketing on Rightmove and Zoopla as standard. That means you’ll save £445 compared with Yopa in London or £85 outside.

London on the upfront fee alone. Unlike Yopa, we don’t charge different prices based on your location. With I Am The Agent, you benefit from straightforward, fixed-fee pricing, giving you greater control over the cost of selling your property.

If you want to take advantage of the Yopa pay later option, you will have to sign up to a credit facility agreement with their bank (a separate agreement from the one you have signed up to with Yopa) with all the consequences that entails. And don’t forget the cash is likely to be taken from your account at exactly the time you need it most when you have the expenses of moving to contend with.

We do like their crazy ads though, there is nothing like the Village People being compared to an estate
agency …

I Am the Agent was established in 2009 and offered the first truly 24/7 enquiry line and service way back then, with a 24/7 tenant and buyer hotline, so we never miss a lead. We have let and sold over 9,000 properties, so we know our market. 

And it’s not only Yopa that offers a shorter marketing time than I Am the Agent. With Tepilo you will only get six months, and with Purplebricks only ten. We really don’t expect it to take anything like a year to sell a property, but it’s always helpful to have that cushion in case something unexpected happens.

From the start, the I Am The Agent ethos has been ‘transparency, savings and a trusted community’. So here is a quick breakdown of what we offer. The savings are HUGE, check it out for yourself:

In fact, savvy homeowners, you can save even more when selling a property with us, as our sales package is over £790 less than Yopa’s, and you get more for your money with us to boot! We know that all the costs associated with buying and selling a property are massively-expensive wherever you are, so with I Am the Agent one price fits all.

So do check out the comparisons in the table above before parting with your hard earned cash.

Example 1: Property Outside London

Property price: £60,000

Traditional local estate agent: £900 (based on a 1.5% fee)

I Am The Agent: £695, including professional photography or an EPC.

Your saving with I Am The Agent: £205

How does Yopa compare?

Yopa selling package: £780

I Am The Agent: £695

Saving with I Am The Agent: £85

If you add Yopa's hosted viewing service at £150, the total cost rises to £930.

Your saving with I Am The Agent increases to £235!

Example 2: Property Inside London

Property price: £250,000

Traditional local estate agent: £3,750 (based on a 1.5% fee)

I Am The Agent: £695, including professional photography or an EPC.

Your saving with I Am The Agent: £3,055

How does Yopa compare?

Yopa selling package: £1,140

I Am The Agent: £695

Saving with I Am The Agent: £445

If you add Yopa's hosted viewing service at £250, the total cost rises to £1,390.

Your saving with I Am The Agent increases to £695!